About Samapura
Handcrafted in Bali.
Our jewellery is handcrafted using the macramé technique with handmade gold-plated beads, high-quality pure silver metallic yarn, and semi-precious stones from all over the globe.
Inspired by the natural world, Samapura offers a unique collection of over 400 handcrafted jewellery designs — more than accessories, they're a channel for the energy and spirit of the yoga and wellness lifestyle.
The Island
Bali, beyond paradise.
Bali is not just about tropical paradise, beautiful beaches, and culture — the vibrant arts scene and craft make the island so much more than a holiday destination. The island's creative heritage is everywhere, and traditional art and craft are a big part of life, because all forms of art in Bali were originally created with the intent and purpose of expressing and offering to the gods.
The distinctive beauty of Balinese artisanship has long been found in wood, stone, metal, bamboo and woven cloth. The Balinese woman is a symbol of the island's beauty — the real workhorse, from labour to running businesses, all while caring for family and preparing daily offerings for the family temple.
What we stand for
Made with meaning.
Handcrafted in Bali
Every piece is made by hand using the traditional macramé technique.
Meaningful gemstones
Semi-precious stones sourced from across the globe, chosen for beauty and energy.
Ethical & responsible
We honour traditional techniques and use natural resources responsibly.
Empowering women
We work closely with Balinese women, supporting their families and communities.

Our Story
Founded in 2019.
Samapura is a jewellery brand founded in 2019, inspired by nature's beauty and the lifestyle of people in Bali. With the mission to economically empower and improve living quality, we work closely with talented women in Bali who create handmade jewellery — helping them gain control over their family's income while still having time to care for their family and children.
Samapura is an ethical company that creates jobs for the local community. We prioritise ethical consumption by making products that protect the environment, use natural resources responsibly, and honour traditional Balinese techniques.
Shop the collectionThe power of gemstones
Every stone carries an energy.
We believe in the transformative power of gemstones. Each stone, with its unique beauty and energy, is believed to possess qualities that can enhance different aspects of life — well-being, spiritual growth, personal empowerment, manifestation and more.
By choosing Samapura, you're not just acquiring a piece of jewellery — you're embracing a lifestyle that values balance, harmony and the connection to the natural world.
Explore by gemstone
Questions?
We'd love to hear from you.
Whether it's a custom order, a care question, or a hello from across the world — reach out to our small team.
